business.derbiehsocrates
Senior PR Specialist
Profile summary
Senior PR Specialist with 11 years of experience in media and communications. An adaptable professional transitioning from journalism to public relations, this individual combines editorial expertise with strategic media relations. Directed communications for regional events including LEAP and Sports Expo while managing brand launches across the GCC. Fluent in 4 languages, this professional maintains a focus on content strategy and bilingual copywriting to ensure brand consistency. Committed to delivering precise editorial curation and media operations.
Career highlights
Media Operations: Directed media operations and communications for major regional events including LEAP and Sports Expo, while managing the media launch of Seclore's Saudi Arabia operations.
Strategic Communications: Developed media strategies to strengthen brand positioning and secured editorial coverage across regional and international media outlets by maintaining relationships with senior journalists across the GCC.
Content Production: Managed the end-to-end production process for mobile video content and crafted bilingual business copy to maintain brand consistency across diverse industry deliverables.
Editorial Expertise: Authored news stories and political features while applying regional political knowledge to curate news coverage and ensure alignment with editorial guidelines across 6 roles.
Key skills
Professional experience
Led strategic public relations initiatives at Orient Planet Group, directing integrated communication strategies for regional and global clients across Saudi Arabia, the UAE, and the GCC. Managed high-profile accounts across diverse sectors including technology, AI, cybersecurity, and government, while overseeing media operations for major regional events.
- Directed media operations and communications for major regional events including LEAP, LPG Expo, WAM Saudi, EDGEx, and Sports Expo.
- Managed the media launch of Seclore's Saudi Arabia operations, leading media engagement and on-ground communications, receiving formal recognition from company leadership.
- Developed media strategies to strengthen brand positioning and secure editorial coverage across regional and international media outlets.
- Oversaw the content development process for bilingual press releases, executive messaging, and ship materials.
- Built and maintained relationships with senior journalists and industry stakeholders across the GCC to secure earned media opportunities.
Directed content strategy and copywriting operations as a freelance consultant, producing bilingual marketing assets for diverse client portfolios. Managed end-to-end content lifecycles from research and conceptualization to final delivery, ensuring alignment with brand identity across digital platforms.
- Created Arabic and English captions, hashtags, and slogans for social media posts and videos, resulting in increased traffic and conversions for client businesses.
- Collaborated with graphic designers, photographers, and marketing teams to coordinate content that complemented visual assets.
- Crafted business copy and content tailored to specific industries and target audiences while maintaining brand consistency across all deliverables.
Established a digital media platform at CREATE, directing the end-to-end production of video content for mobile platforms. Managed cross-functional collaboration to execute marketing strategies and analyzed performance data to refine creative output.
- Founded and grew a digital media platform account, focusing on content and video production.
- Managed the end-to-end production process for mobile video content, ensuring delivery of high-quality assets.
- Collaborated with cross-functional teams to create and implement video marketing strategies while analyzing performance metrics to optimize reach.
Produced mobile-based news content at Media and News Company INFO3, managing end-to-end reporting and video production workflows. Directed on-the-ground coverage and applied creative storytelling techniques to engage audiences through short-form video formats.
- Created 3 news stories using mobile devices, ensuring content met editorial standards for duration and narrative flow.
- Executed on-the-ground reporting, filming, and mobile video editing to deliver timely news updates.
- Applied creative storytelling techniques in mobile video reporting to increase viewer engagement.
Managed Arabic news editing and content curation at Maharat Foundation, overseeing the production of high-quality news coverage. Applied deep knowledge of political and current affairs across the Arab world to ensure accuracy and engagement in all published articles.
- Collaborated with journalists and editors to produce Arabic news content between 2022-02 and 2022-03.
- Edited news articles using proficiency in Arabic language to maintain editorial standards.
- Applied regional political knowledge to curate news coverage.
Produced news content and political analysis for Anbaa Newspaper, reporting to the editorial desk. Managed the end-to-end lifecycle of digital stories while coordinating with fact-checkers to maintain publication standards across web and social media platforms.
- Authored news stories and political features for the website, covering diverse themes and current issues.
- Collaborated with editors and fact-checkers to verify content accuracy and ensure alignment with editorial guidelines.
- Proofread Arabic content for social media channels including X, Instagram, and Facebook to maintain grammatical standards.
Education
GPA 3/4
Languages
Arabic · Professional
English · Professional
French · Professional
Russian · Professional